How to Go Viral on TikTok in 2024: Proven Tips and Strategies

Want to be the next big thing on TikTok in 2024? Going viral isn't down to chance alone. You need the right techniques to grab people's attention and keep them interested. Whether you're new and want to make a splash or have been around for a while and crave your next hit, this guide is for you.

We'll take you through everything that works, from riding TikTok trends correctly and perfecting your content's timing to looking like a pro when interacting with fans. We've got proven advice that will help upgrade your TikTok feed… so let's get started! Discover the secrets behind making this year's videos blow up!

What Is TikTok?

TikTok is an incredibly popular social media platform where users can post short viral videos that are designed to entertain, teach, or inspire others. The app provides lots of tools that make it simple for people to edit their clips in whatever way they want. It has helped TikTok become known as a go-to place for all kinds of content creators.

Whether you're into sharing comedy skits, dance-offs, or how-to guides about pretty much anything, this is the app for you! One thing that sets TikTok videos apart? On lots of other social media apps (like Instagram or Twitter), you might only see stuff from people you follow.

But TikTok's algorithm works differently. It uses details about the things you do on the app to work out what sort of videos you enjoy watching... and then makes sure you see more similar ones! This means it's really easy to find yourself with millions of views worldwide – even if nobody knows who you are yet!

Why Should You Go Viral on TikTok?

If you want to boost your online following, going viral on TikTok is a game-changer. When a viral video takes off, it's pushed out to countless viewers worldwide – meaning loads more people see it, pronto!

There are also some other cool things about this, such as gaining lots of new fans (way faster than other social media platforms). One is that doors can open for you that aren't possible otherwise – such as working with brands you love, selling more stuff… or just getting your point across to an even bigger crowd.

Another reason why TikTok going-viral moments rock? The platform's algorithm likes content that people find interesting. So, if your clip blows up big time, expect even greater reach and interaction.

Understanding How the TikTok Algorithm Works to Go Viral

The TikTok algorithm is what makes videos become popular, and knowing about it can help you succeed. Here's the lowdown:

• Initial User Setup: When you first join TikTok, you provide basic details like age and location. Based on this information, your For You page starts with a mix of popular content, especially from users who match your demographic.
• Engagement Matters: As you interact with content—like videos, following creators, or watching a clip multiple times—the algorithm takes note. Engagement, particularly video watch time, is a powerful signal that tells TikTok what kind of content you enjoy. The more engagement a video gets, the more likely it is to be pushed to other users' For You pages.
• User Behavior: The algorithm observes your actions, like following others, liking posts, and time spent on different types of content. Based on this data, it personalizes your feed to show what you're most likely to enjoy.
• Content Details: Factors such as captions, hashtags used, sounds added to videos, and video information help TikTok's system understand what your upload is about (and how interested people might be in seeing it).
• Device and Account Settings: Although not as strong in impact as those above, things like language preference, country setting on your device, and your cell network type may influence the kind of videos you're asked if you'd like to watch next!

The main point? On TikTok, what matters most is whether the app's recommendation system thinks you'll enjoy watching a video—not how many of your friends already do. With this AI-driven networked system, TikTokers, big and small, have a fair shot at going viral.

Tips to Make Your TikTok Viral

Now that you know what TikTok is and how it works, let's explore some expert tips on how to make your videos viral:

Start Strong and Keep It Short

 To get the most views and interactions on your TikTok video, you need to capture people's interest in the first two or three seconds. One way to do this is with a "pattern interrupt"—something that surprises viewers or piques their curiosity right away.

One example of a pattern interrupt might be starting off a beauty tutorial not by showing how to do makeup but by showing what it looks like when it's already done (with an exciting reveal!).

Another tip: aim for 21–34-second videos even though TikTok now lets you make them longer. They tend to perform better overall because they're concise enough that people stay interested. Remember, on TikTok, things move quickly, so sometimes less really does mean more!

Stay Active and Consistent

Consistent posting schedule is important if you want to grow your target audience on TikTok. The more often you post videos, the higher the chances that people will see your content, and it might even become popular.

For instance, if you notice that many of your followers use TikTok in the evening, you could try scheduling your posts for this time so that more people see them and have a chance to interact with them.

By continuing to post regularly, you will keep existing fans interested. But there's also a good possibility new TikTok users will find your material, too. Think of it like pushing a swing. With each new push, there's potential energy just waiting for something exciting to come along and activate it. So, post frequently.

Leverage Current Trends

To boost your TikTok content visibility, keep up with the trends. Utilize popular sounds, trending music, and hashtags to get in on what's hot right now.

For example, if there is a trending dance challenge, do your own version of it that fits with your content category. You can discover these trends by checking out TikTok's Creative Center or just scrolling through the For You page.

Trends change quickly. Sometimes, they only last for a couple of days. That means you need good timing! Try jumping on a trend early, then put your own spin on it so it matches your style. This way, there's a higher chance of appearing on more For You pages and potentially going viral!

Engage and Connect with Your TikTok Audience

Creating a solid presence on TikTok goes beyond just uploading good videos. It also entails engaging with your audience and the platform as a whole. One way to do this is by responding to comments with videos. This demonstrates that you're paying attention while also potentially encouraging more people to get involved.

For instance, if someone asks how you prepared a dish featured in one of your clips, consider replying with a short video that breaks down the steps. Don't worry about being too fancy—a simple "Here's what I did…" followed by some quick footage can go a long way.

Interacting with others' content is important as well. Try liking posts you appreciate (and saying why in the caption!), or join in on whatever challenge or meme your friends are currently obsessed with.

The more you make yourself part of the community, the better chance your own stuff has of blowing up and being seen by even more folks on TikTok!

Boost Your Reach by Cross-Promoting on Multiple Platforms

Make the most of your TikTok posts by sharing them on other social media platforms such as Facebook, Instagram, and YouTube. You can repackage them as Instagram Reels or YouTube Shorts to reach audiences on different networks.

By giving your content a second life elsewhere, you increase the chances of more people seeing it. And those viewers can head over to your TikTok profile page. Not only does cross-promotion broaden your overall reach, but it also helps reinforce your brand message across multiple platforms.

The upshot? More eyes will see your best posts, significantly boosting their chances of going viral, not just on TikTok but possibly elsewhere.

Conclusion

If you want to go viral on TikTok, it's not enough to simply jump on the bandwagon. You need to think outside the box, forge connections with your viewers, and always fine-tune your approach.

These tried-and-tested pointers will put you on the path to success, whether you're repurposing trending sounds (or even your own audio), shouting out your posts on other platforms, or spending time responding to fans. Stay true to yourself, stay creative – and be prepared to adapt based on what does (or doesn't) resonate with people.

Now go have fun: there's a world of brilliant viral content waiting for you on TikTok! And remember – keep testing new things and learning from what works (and what doesn't).